One of my 2016 goals is to be unapologetic. I'm not saying I won't say sorry when I made a mistake. That's always a good idea! I'm referring to all the times I (and a lot of women) say sorry either literally or through our tone for simply being ourselves. One of the regular places we do this is in our emails.
With that in mind, here are 5 Tips for Creating Confident Emails:
1) Avoid using weak language!
Sometimes we use insecure sounding language because we feel we're bothering someone or not worthy of their time. Here's a little secret: act like you're worthy, and you'll come across as worthy. Easier said than done, right? Well, there is a great Gmail plugin called Just Not Sorry to help you. It underlines language undermining your message. The big no no's are: I think, just, I'm no expert and sorry.
2) Be personable.
Whether it's in their personal or professional life, humans like humans. Since there is no warm smile or playful tone shining through in your email, it all comes down to your words to be personable. A good general rule of thumb is to have your first and last sentence be friendly. If you can relate it to them, all the better! For example, you could say something like: Hope your vacation was nice and relaxing!
3) Get straight to the point.
After you've set a friendly tone, get straight to the point -- aka lead with why you're emailing. You can then support your statement by elaborating. But it's better to start with your bottom line, versus making them search for it in your email. So if you're wanting to setup a coffee meeting, say right away: "I'm reaching out because I'd love to meet you for coffee." Pretty simply, right?! You can then support this statement with things like: why you'd like to meet, more about who you are, etc.
4) Be concise.
Sometimes when we don't feel confident about our value, message or offering, it comes through in our rambling words. You don't need to oversell yourself. Explain your work and experience in a concise way and then let it speak for itself. Even if you're a beginner, you have work and experience to highlight. It's actually better to concisely describe your highlights than to let them drown in extra fluff that doesn't market your best self.
5) Get visual.
It's one thing to tell someone how great you are, and it's another to show them. When I tell someone I hosted the Miss USA telecast, you better believe I send a link to video clips showing them what a good job I did 😉 Likewise, when you tell them about one of your endeavors, attach or copy a visual. This could be a photo, link to a website, video, etc.
Okay Empowerista, try applying these 5 tips to your next email and let me know how it goes!