Yearly Archives: 2016

Why you deserve your big dream

WhyYouDeserve Hi Empowerista, You have big goals and high standards, but every once and awhile fear and doubt creep in. Am I right?
“Who am I to deserve my big dreams?”
If that’s a thought you’ve had before, you’re not alone. It’s a common thought Empoweristas face. But since we’re...

Aerie Ad Broadens Beauty Ideal

Aerie-Ad American Eagle’s intimates line, Aerie, breaks the advertising norm by saying bye to photoshop, and hi to a self-proclaimed curve model. http://www.dailymotion.com/video/x3p2arx
With fashion ads historically thriving off of unrealistic aspiration, the message of celebrating your real beauty is rare.
According to the University of Texas at Austin...

5 Tips for Creating Confident Emails

Confident-Emails One of my 2016 goals is to be unapologetic. I'm not saying I won't say sorry when I made a mistake. That's always a good idea! I'm referring to all the times I (and a lot of women) say sorry either literally or through our tone for...

Seven, the magic number for connecting

7 Ways to Connect “Tell me about yourself, and then tell me again, and then repeat it five more times, K?” No but really… It’s called the Marketing Rule of Seven!
It means someone needs to see you or your message on average SEVEN times before we...

How HBO’s Girls Broke New Ground

Girls-Empowerista-

Sad news for my fellow Girls fans: the HBO show’s 6th season will be its last.

With the Golden Globe winner coming to an end, it's a good time to celebrate how it broke new ground for women’s television. That's why the millennial favorite is this week’s #Empowerista!

The...