Strengthening Your Personal Brand

My tip of the week is: strengthen your personal brand

The word "brand" is tossed around a lot, and rightfully so... because everyone needs one. Whether you're an entrepreneur or working for someone else... a personal brand specifically will help you make your next move (inside or outside of your company).

So what exactly is a personal brand? Basically it's:

what makes you stand out in your field, communicated to your desired audience.

Why is this important? Simply put,

you want to be known for something...

And by something... I mean: certain values, personality traits and skills.

Employers, customers and clients know specifically what they're looking for. So you need to know what you specifically bring to the table.... So when there is a match made in heaven, it's clear to both parties.

Personal Branding Rockstar Checklist

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