About Alex

Alex Wehrley is a storyteller and community builder. She has a passion for uniting people, while celebrating their uniqueness, through the art of storytelling. She believes stories shape our perceptions of individuals and communities, and it’s imperative to influence perceptions truthfully.

Born and raised in the Milwaukee-area, Alex is a UW-Madison grad and former Miss Wisconsin USA. After college, she kicked off her career in local TV. Having worked in the Rockford, Oklahoma City and Dallas markets, Alex cut her teeth both on-camera and behind-the-scenes. After several years of waking up at 2:00 AM to write, produce and host morning shows, Alex decided to head out west to gain a few more hours of sleep and new media experiences.

While living in Los Angeles, Alex has hosted for entertainment shows like the Miss USA telecast, CMA Awards Backstage, AMAs Coca-Cola Red Carpet Live, Hollywood Today Live, E! Online and more. She also was the lead anchor, with an active role behind-the-scenes, for Business Rockstars, a multimedia show airing on Delta Studios, CBS Radio, BizTV and Entrepreneur.com.

In 2016, Alex started the media movement, Empowerista, creating empowering community for women and content about women. The movement’s mission is to help change the way the world perceives women and the way they perceive themselves. Los Angeles Business Times named Alex to their 2016 “20 in their Twenties” list for this work. You can catch her Empowerista content on Los Angeles TV station, KAZA, Sundays at 7:00 AM and on all of Business Rockstars’ platforms.

Today Alex and her husband, Charlie Berens, have dual residency in Los Angeles and their home state of Wisconsin. Alex most recently accepted a position with Milwaukee PR/marketing agency, Nelson Schmidt, to highlight the state of Wisconsin as a desirable place for millennials to work, live and play. Her role includes media relations, content creation and social media strategy. She proudly shares with the world what Wisconsinites have always known: life is great in the Badger state.