Compete with legacy brands by being yourself with PackIt CEO, Melissa Kieling
https://youtu.be/ajWCnW-Wzl0
It all started with her kids’ lunch! Melissa Kieling the founder and CEO of PackIt (a cooler company) found a void in the marketplace when trying to keep her kids’ lunch cool. This Mom-Boss explains the inspiration behind her business and how she markets to the modern woman.